Microsoft to make Advertisements a part of your OS ??
Stumbled upon this today , A patent has been filed for Microsoft advertising services architecture which intends to deliver targeted advertising to the consumer . The most interesting part of this is that this feature will be built into the OS . The abstract of the patent application is as follows
“An advertising framework registers context data sources and advertising display clients from a variety of resources on a local computer. The ad framework may then receive context data and display triggers from the registered context data sources. The context data and display triggers may be processed and an advertising request generated and sent to an external advertising source. Non-advertising content may also be supported. When a targeted advertisement is received in response, a display manager may send the ad to an appropriate display client. When the ad has been presented a the advertising framework will communicate to the advertising supplier who may apportion and credit advertising revenue to the participating parties.”
There are a lot of other interesting claims which the patent application makes, and then goes on to state the importance of targeted advertising . Point taken .. but was ‘nt MS aginst this , with the spam and spyware blocking crusade . Oh .. I get it ,Instead of others flooding you with all sorts of unwanted ad’s , let Microsoft do it for them 
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